Although entering a new market is exciting and it opens new possibilities, it is also a challenge. But expanding internationally is important and we are helping you to take this difficult step. The Up2B Market Discovery program was created especially for international startups that are planning to expand to the German market.

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You are looking into expanding to the German market?

Then this 4 week + 4 days program is for you! 
Our program is divided into two parts – Bootcamp & Masterclass:

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Bootcamp: 
During 4 weeks we guide you through four digital workshops (17.7, 23.7, 25.7, 7.8, 2 hours) with the aim to find out if expanding to the German market is the right next step for you. You will get an overall overview of the market and region, focusing on your internationalization strategy and sales operations. At the end of the four weeks you will have your potential customers identified and know how to reach out to them. 

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Masterclass:
The masterclass will allow you to spent 4 days in Heidelberg and Mannheim to get a good look at the region, so you can decide if it fits your plans for international expansion.
Located in the Rhein-Neckar region in southwest Germany, both cities are a hotspot for international corporates and offer a huge potential for startups with a B2B and industry-tech focus. International companies like SAP, BASF, Daimler and Bosch are all located in this area. In addition to that, the region is famous for it’s highly innovative „Mittelstand“ (German for SME’s) and is considered one of the main drivers of Europe’s largest economy.

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We will welcome you in one of our startups centers and accompany you for the four days filled with input sessions from expert coaches and a corporate speed dating. And after all the work is done, get a good sip of tasty German beer with us. We will show you around so you can get to know the region, our culture and lifestyle. Decide for yourself – but we strongly believe this is a great place to live and to do business.