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Up2B Sales Booster

Hands-on advice and individual mentoring with renowned sales experts 

Date: February 23rd - March 2024

THE PROGRAM OVERVIEW

Professionalize your sales process

The Up2B Sales Booster is a fully digital, two-day accelerator program for B2B tech-startups. In short keynotes our sales experts will guide you through the most important topics in B2B sales. On top of that, each day features several 75 minute one-on-one mentoring sessions with one of our sales coaches.


We know how busy the life of a founder is, so we decided to keep the program short and crisp! All sessions will be digital, so you can participate from anywhere. Furthermore the program is free of charge. All we ask of you is to be fully present and focused. Please make sure that at least one of you is present during all sessions. A no-show for any of the sessions is an exclusion criteria. 

YOUR BENEFITS

What Up2B Sales Booster offers you

Person mit 1 Sternchen

Meet experts from the field of B2B sales

Person mit 3 Sternchen

Train with our sales coaches and close more deals in the future

Boost

Boost your startups growth by improving your sales processes

THE MODALITIES

Acquire more leads and close more deals

You should apply if...

  • You are a tech-oriented-startup 

  • Your business is B2B-focused

  • You have a product that can be sold

  • Your goal is to improve your sales structures and processes

  • Your company is not older than 5 years

We prefer startups from BaWü but not mandatory 

What to expect?

  • Hands-on advice, best practices and one-on-one coaching sessions that will boost your startups future growth

  • Focus sessions on selected topics from our B2B sales experts

  • Individual one-on-one coaching with our sales coaches 

Program period

Bootcamp: February 22nd - February 23rd 2024

Masterclass: March 2024

Bootcamp will consists of two full days of input sessions and 1-on1 sessions with the sales experts.

Masterclass will be a 4-week mentoring with one sales expert guiding you through the setup of an end-to-end autmated sales process. You will work on your tasks and have once a week mentoring for open questions. 

Application deadline

The application deadline is on January 21st 2024 at 23:59.

Program location

Online only. All activities will take place as a virtual format via Zoom.

Program costs

Since Up2B is funded by Startup BW and Baden-Württemberg Ministry of Economics, Labour and Tourism, the participation is free including food and beverages during the program on site. Please note though that we don’t cover any transport or accommodation costs.

THE MENTORS

The mentors & experts you will meet

Gunther Deppner

Gunther Deppner

Head of IBSO Products Business Development EMEA/MEE/APJ

SAP SE

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Sandra van de Pas

Sandra van de Pas

Sales Coach

Coaching Van de Pas · Selbstständig

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Fernanda Ivatiuk

Fernanda Ivatiuk

Co-founder of Edtech Beetools & Sales Entrepreneur

SalesPlaybook

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FAQ

Frequently asked about Up2B Sales Booster

  • Who can apply?
    Startups from the fields of IT, digitalisation, industry 4.0, high-tech, big data or Internet of Things (IoT) with a B2B focus.
  • When is the application deadline?
    The application period begins in mid-March and lasts about 1 month.
  • When do you decide if our team can participate in the program?
    We will select the attending startups about 3-4 weeks before the program starts. All startups will be notified via E-mail, if they have been selected or not. We might also contact you for an additional interview. At this point, you’ll still have the possibility to either accept or cancel your participation. Once you’ve accepted your participation, cancellation isn’t possible anymore.
  • We have not founded the company yet. Can we also apply?
    Yes, we consider startups no matter if they have already founded a company or not.
  • We only have a business idea and want to apply for the Fundraising?
    The focus of Fundraising is to support startups that want to scale and to get funded. For very early-stage startups we offer our program Up2B Exploration. If your startup is too early-stage for Fundraising, we will inform you.
  • Is it necessary to be present at every program day for the whole team?
    At least one of you has to be present during the whole program period. No show is an exclusion criteria.
  • Do we have to pay for the participation or give shares of our company?
    No, the program is free of charge or equity. The program is funded by Baden-Württemberg’s Startup BW campaign. Please note though that we don’t cover any transport or accommodation costs.
  • What is the program language?
    English. All workshops, presentations and your pitches as well as your application have to be in English, since we expect also international participants. Some of our experts and mentors as well as investors are international, too.
  • Can I participate in several programs?
    Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs.
  • Who can apply?
    Startups from the fields of IT, digitalisation, industry 4.0, high-tech, big data or Internet of Things (IoT) with a B2B focus.
  • When do you decide, if our team can participate in the program?
    We will select the attending startups about 3-4 weeks before the program starts. All startups will be notified via E-mail, if they have been selected or not. We might also contact you for an additional interview. At this point, you’ll still have the possibility to either accept or cancel your participation. Once you’ve accepted your participation, cancellation isn’t possible anymore.
  • I am the only founder in the company. Can I apply?
    No. You need to be present as a team because we will have several coaching points that will strengthen and develop the startup team.
  • We have not founded the company yet. Can we also apply?
    Yes, we consider startups no matter if they have already founded a company or not.
  • Is it necessary to be present at every program day for the whole team?
    At least one of you has to be present during the whole program period. No show is an exclusion criteria.
  • Do we have to pay for the participation or give shares of our company?
    No, the program is free of charge or equity. The program is funded by Baden-Württemberg’s Startup BW campaign. Please note though that we don’t cover any transport or accommodation costs.
  • What is the program language?
    English. All workshops, presentations and your pitches as well as your application have to be in English, since we expect also international participants. Some of our experts and mentors as well as investors are international, too.
  • Can I participate in several programs?
    Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs.
  • Which startups get into the masterclass?
    The bootcamp will end with a pitch competition. The best 8 Startups gain acces to the masterclass.
  • Who can apply?
    Startups from the fields of IT, digitalisation, industry 4.0, high-tech, big data or Internet of Things (IoT) with a B2B focus.
  • When is the application deadline?
    You can apply until October 16th, 2022 at 23:59. Unfortunately, we cannot accept further applications after this deadline.
  • When do you decide if our team can participate in the program?
    We will select the attending startups about 3-4 weeks before the program starts. All startups will be notified via E-mail, if they have been selected or not. We might also contact you for an additional interview. At this point, you’ll still have the possibility to either accept or cancel your participation. Once you’ve accepted your participation, cancellation isn’t possible anymore.
  • I am the only founder in the company. Can I apply?
    Yes, you can. We also consider startups with only one founder for the Product Booster program.
  • We have not founded the company yet. Can we also apply?
    Yes, we consider startups no matter if they have already founded a company or not.
  • Is it necessary to be present at every program day for the whole team?
    At least one of you has to be present during the whole program period. No show is an exclusion criteria.
  • Do we have to pay for the participation or give shares of our company?
    No, the program is free of charge or equity. The program is funded by Baden-Württemberg’s Startup BW campaign. Please note though that we don’t cover any transport or accommodation costs.
  • What is the program language?
    English. All workshops, presentations and your pitches as well as your application have to be in English, since we expect also international participants. Some of our experts and mentors as well as investors are international, too.
  • Can I participate in several programs?
    Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs.
  • Who can apply?
    Startups from the fields of IT, digitalisation, industry 4.0, high-tech, big data or Internet of Things (IoT) with a B2B focus. Furthermore, you have to fulfill the following criteria: your startup is less than 5 years old you want to take the next step from startup to scale up you have more than 10 employees your startup has 1-2 years of revenue and customer growth
  • When is the application deadline?
    You can apply until January 23rd, 2022 at 23:59. Unfortunately, we cannot accept further applications after this deadline.
  • When do you decide if our team can participate in the program?
    We will select the attending startups about 3-4 weeks before the program starts. All startups will be notified via E-mail, if they have been selected or not. We might also contact you for an additional interview. At this point, you’ll still have the possibility to either accept or cancel your participation. Once you’ve accepted your participation, cancellation isn’t possible anymore.
  • Is it necessary to be present at every program day for the whole team?
    At least one of you has to be present during the whole program period. No show is an exclusion criteria.
  • Do we have to pay for the participation or give shares of our company?
    No, the program is free of charge or equity. The program is funded by Baden-Württemberg’s Startup BW campaign. Please note though that we don’t cover any transport or accommodation costs.
  • What is the program language?
    English. All workshops, presentations and your pitches as well as your application have to be in English, since we expect also international participants. Some of our experts and mentors as well as investors are international, too.
  • Can I participate in several programs?
    Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs.
  • Who can apply?
    International (non-german) startups from the fields of IT, digitalisation, industry 4.0, high-tech, big data or Internet of Things (IoT) with a B2B focus. You should have already succeeded abroad and are planning to expand to the German market.
  • When is the application deadline?
    You can apply until July 17th, 2022 at 23:59. Unfortunately, we cannot accept further applications after this deadline.
  • When do you decide if our team can participate in the program?
    We will select the attending startups about 2 months before the program starts. All startups will be notified via E-mail, if they have been selected or not. We might also contact you for an additional interview. At this point, you’ll still have the possibility to either accept or cancel your participation. Once you’ve accepted your participation, cancellation isn’t possible anymore.
  • Do we have to pay for the participation or give shares of our company?
    No, the program is free of charge or equity. The program is funded by Baden-Württemberg’s Startup BW campaign. Please note though that we don’t cover any transport or accommodation costs.
  • What is the program language?
    English. All workshops, presentations and your pitches as well as your application have to be in English, since we expect also international participants. Some of our experts and mentors as well as investors are international, too.
  • Can I participate in several programs?
    Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs.
  • Who can apply?
    Startups from the fields of IT, digitalisation, industry 4.0, high-tech, big data or Internet of Things (IoT) with a B2B focus and the goal to improve their sales structures and processes.
  • When is the application deadline?
    You can apply until January 21st, 2024 at 23:59. Unfortunately, we cannot accept further applications after this deadline.
  • When do you decide if our team can participate in the program?
    We will select the attending startups about 3-4 weeks before the program starts. All startups will be notified via E-mail, if they have been selected or not. We might also contact you for an additional interview. At this point, you’ll still have the possibility to either accept or cancel your participation. Once you’ve accepted your participation, cancellation isn’t possible anymore.
  • We have not founded the company yet. Can we also apply?
    Yes, we consider startups no matter if they have already founded a company or not. Nonetheless, the Sales Bootcamp makes more sense for startups that have already achieved product-market fit or have an MVP which is ready to be sold. If you are an early-stage startup our Breakthrough program might be better suited for you.
  • I am the only founder in the company. Can I apply?
    Yes, you can. But in our selection of the participants we will prefer startups that have already achieved product-market fit or have an MVP which is ready to be sold.
  • Is it necessary to be present at every program day for the whole team?
    At least one of you has to be present during the whole program period. No show is an exclusion criteria.
  • Do we have to pay for the participation or give shares of our company?
    No, the program is free of charge or equity. The program is funded by Baden-Württemberg’s Startup BW campaign. Please note though that we don’t cover any transport or accommodation costs.
  • What is the program language?
    English. All workshops, presentations and your pitches as well as your application have to be in English, since we expect also international participants. Some of our experts and mentors as well as investors are international, too.
  • Can I participate in several programs?
    Yes, of course! We are convinced of our programs and so are our alumni. That’s why we allow participation in several Up2B programs. Often we receive a lot of applications for one program, so we cannot guarantee you a safe participation in all programs.
  • When is the application deadline?
    You can apply until January 21st, 2024 at 23:59. Unfortunately, we cannot accept further applications after this deadline.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Click “Manage FAQs” button 2. From your site’s dashboard you can add, edit and manage all your questions and answers 3. Each question and answer should be added to a category 4. Save and publish.
  • Can I insert an image, video, or gif in my FAQ?
    Yes. To add media follow these steps: 1. Enter the app’s Settings 2. Click on the “Manage FAQs” button 3. Select the question you would like to add media to 4. When editing your answer click on the camera, video, or GIF icon 5. Add media from your library.
  • How do I edit or remove the “FAQ” title?
    You can edit the title from the Settings tab in the app. If you don’t want to display the title, simply disable the Title under “Info to Display”.
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about you or your business, such as “Where do you ship to?”, “What are your opening hours?” or “How can I book a service?” It’s a great way to help people navigate your site and can even boost your site’s SEO.

TESTIMONIALS

What the participants say about Sales Booster

"Hands-On advice, industry experts, practical exercises, tough but enganging questions about your business leading to more clarity for execution."

Philipp Maier

Founder of Riso

Get in touch!

Anna is your contact person for Up2B Sales Booster. If you have questions about the program, please don't hesitate to contact her. For further information, please also chceck our FAQs.

Fiona Preisler

+49 176 859 452 04

NEXT MANNHEIM

Fiona Preisler

Thank you very much for your message!

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