Soup Sales Season
B2B Outbound Blueprint for Tech Startups
In this three-part workshop series, we’ll address the most critical steps for building a scalable B2B sales engine. Each 60-minute session combines strategic insights with hands-on tools, tailored to the needs of early-stage tech founders:
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Session 1 – Framing Complex Products Simply | Tuesday, October 21, 13:00–14:00Learn how to frame your complex B2B product so buyers can take an easy first step.Build entry offers using the SMXL logic (Small / Medium / Large).Design lead magnets and offer structures that create quick wins and lower entry barriers.Session
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2 – Proven Tech Setup for B2B Outreach | Thursday, October 30, 13:00–14:00Get a step-by-step blueprint for structuring your CRM.Discover the most relevant sources for lead data.Understand which outreach tools (email, LinkedIn, sequencing) to use and how to connect them into one workflow.Session
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3 – Sales Scripts & Playbooks for Scale | Thursday, November 6, 13:00–14:00 Develop outreach, discovery call, and follow-up scripts.Create repeatable playbooks your whole team can apply.Learn how to continuously refine messaging and increase conversion rates.
By the end of these sessions, founders will have a clear framework, a proven tool stack, and ready-to-use scripts to accelerate their go-to-market journey.​​
All sessions are free of charge and take place online.
Speaker Jonas Braun
Jonas has supported hundreds of B2B tech startups in building and scaling their go-to-market strategies, both nationally and internationally. His work includes collaborations with companies such as Instaffo and other scale-ups, proving the effectiveness of his approach across industries.
As founder of a SaaS company that reached 500+ users and six-figure revenue within two months, he combines hands-on entrepreneurial experience with proven expertise in outbound sales and startup scaling.
Sales Booster
17th - 18th November 2025
The Up2B Sales Booster is a fully digital, two-day accelerator program for B2B tech-startups. In short keynotes our sales experts will guide you through the most important topics in B2B sales. On top of that, each day features several 75 minute one-on-one mentoring sessions with one of our sales coaches.